Riad Monceau: a 360° partnership with Sans Blague Studio
When RIAD MONCEAU entrusted us with its image, it was about much more than a series of photos. The riad brings together several worlds: two restaurants, a bar, evenings filled with live music. They needed a shared coherence, from the screen to the table.
Here is how we approached it.
Creative direction as a starting point
Before any shoot, we set a framework: a clear visual identity, a palette, a way of looking at the place.
Visual references defined upfront
A color approach designed for the riad: materials, light, tones
A common thread running through every medium
Each space keeps its own character, yet all belong to the same house.
Four venues, four atmospheres
Riad Monceau can't be summed up by a single setting. We gave each venue its own place within the overall image.
La Pergola: the restaurant, its tables, its light, its setting
Le Bistro Arabe: a different cuisine, atmosphere and tone
The Caravan bar: the world of the evening, of drinks and encounters
Riad Monceau: the hotel, and the immersive jazz experience
For each one, photo and video treatment that fits the whole while staying true to what it is.
Photo and video: showing the place as it is lived
The riad's value lies in its atmosphere: the light in the courtyard, the architectural details, the music, the plates, the moments of life.
Editorial photography of the spaces, the dishes and the details
Short video content, designed for social media as well as the website
A consistent image treatment, so the whole is recognizable at first glance
The jazz band: the signature of the evenings
Every evening, a jazz band plays at the riad. It is a strong part of the place's identity, and we have put it forward throughout the communication.
Images and videos of the musicians in situation, on stage and within the atmosphere of the service
Dedicated content for social media, making the music visible
A regular presence in posts, mirroring its presence every evening
Jazz becomes a landmark: a rendezvous you can identify, share and want to experience.
Social media communication
A beautiful image isn't enough if it isn't designed for how it is shared. We structured the riad's presence on social media.
A consistent editorial line and tone of voice
A feed composed as a sequence, not a mere collection of posts
Adapted formats: posts, stories, Reels
A balance between the venues (Riad Monceau, La Pergola, Bistro Arabe, Caravan) and the music
The printed menu: extending the identity to the table
The menu is an object you hold in your hands. We designed it as an extension of the riad's visual identity.
Clean, legible layout
Typography and colors aligned with the creative direction
A medium designed for real use: service, material, durability
Why a 360° partnership
Bringing creative direction, imagery and communication together under one team offers several advantages.
Consistency across all media and all venues
A single point of contact, a shared vision
Faster decisions, a clearer result
This is how we like to work at Sans Blague Studio: understand a place, then give it the means to tell its story in a way that is true and lasting.
Do you have a venue, a brand or a project to support? Get in touch.
